One obvious way to narrow down your hundreds of CRM options is to look at price tags and eliminate high-cost systems.
While, being in sales, you’ve surely heard the adage, “Sometimes you’ve got to spend money to make money,” you should still try to minimize your costs. If you’re going to invest in sales software, you’ve got to make the right choice for your organization at the right price. You can’t just throw money at a CRM and expect it to fix your problems overnight. In a recent study, 47% of companies that used a CRM reported a significant improvement in customer retention and satisfaction rates, and 45% linked CRM use to increased sales revenue.īut before you start counting all the hypothetical money your team could be making, remember the cash flow problems many small businesses experience. Through conversation tracking and data organization, customer relationship management software provides crucial information about who your customers are and who they could be. The quick fix for this common problem? Get a CRM. However, I can help you avoid another small business hazard : not keeping track of your customers. Unfortunately, given my undisclosed amount of credit card debt, I’m not qualified to give you advice on this particular pitfall. Most theories focus on issues like cash flow. Half of businesses fail within their first five years.
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